To help you get race ready this year DFO Essendon have put together their tips for shopping and dressing to impress. All for fashion, all for racing!
This year, whether you are track-side or shop-side, Melbourne Cup Carnival is all about fashion and fun. To celebrate this annual frock-fest, DFO Essendon are setting their centre alight with a Spring Statement Style sale. Not only can you expect the usual DFO savings of up to 70 percent off, but you can also enjoy fashion activities, giveaways and stylist sessions over the Melbourne Cup long weekend.
As for what you can expect over at the track, the dress code for the carnival’s first official day, AAMI Victoria Derby Day, is black and white. Lucky for you, brands like Saba and CK Calvin Klein offer monochrome options by the bag full.
Shopping Tip: Look for belts, shoes and bags in bold colours from Joanne Mercer and Ninewest to brighten up your race day garb!
Feel free to experiment with prints, colours and shapes on Emirates Melbourne Cup Day from stores like Alannah Hill. This race day is all about spring elegance!
Shopping Tip: No matter what day you attend, head wear is essential so accessorise with a boating hat, fascinator or fedora.
Crown Oaks Day, or Ladies Day, is all about the feminine but it doesn’t have to be all about the flounce. Opt for whatever you please – so long as it suits your personality!
Shopping Tip: Spend $100 or more at any participating store and receive a free bracelet from jewellery designer Sue Sensi, valued at RRP $35.
Emirates Stakes Day is best celebrated in maxi dresses or relaxed skirt/top combinations, reflecting the family vibe of the carnival’s final day.
Shopping Tip: Become a VIP and be first to shop DFO’s exclusive spring racing discounts! Just sign up online.
As for the gents, if you’re wearing any of the dapper options from Jack London or Hugo Boss this year, just add a flower in your buttonhole and you’re good to go!